#1 Local SEO Company
Our Digital Firm will increase your revenue in your local area!
Top Local SEO Agency | See Your Business Ranking on Page 1
The goal of Local SEO services is to win the local search territory. It’s a fine-tuning of search optimization geared to zero in on specific locations, and has the power to provide huge positive impact to your brick-and-mortar business. Nowadays when consumers need information about a product or service locally, over 97% use ask Google. Then 72% follow that up by actually visiting a local place of business in person. Modern consumers trust the companies with a strong web presence and 5-star customer reviews.
With our trademark individual focus, our local search marketing services will put your business “on the map!” Improving your Google ranking and attaining a position on Google Maps can exponentially increase the number of customers coming to your brick-and-mortar business, and clients to your local practice.
The “4 Pillars” of Our Local SEO Company Strategy
Most brick-and-mortar businesses that have face-to-face interaction with customers, clients, or patients can greatly benefit from Local SEO services. Nowadays more than 97% of consumers use Google search when they need a product or service in their area or neighborhood. At Social Market Way, we use 4 Pillars to establish and elevate your marketing position.
At our local SEO marketing company, the first step toward growth and success is taking the time to truly understand your business. We analyze your market niche, business goals, and the unique products and services that make your local business stand out. We also identify your target audience, research your ideal customers, and uncover what sets you apart from competitors to improve your local search visibility.
This process includes evaluating your Google Business Profile, implementing effective on page optimization, and creating tailored SEO strategies that blend search engine optimization best practices with targeted link building efforts. Once we have a clear picture of where we’re starting from and the results we aim to achieve, we address weak areas and leverage your strengths to position your business for long-term online success through local SEO.
Now that we understand your current internet marketing position and the growth targets we’re aiming for, we move forward by creating a tailored 12-month campaign and strategy. As the best local SEO company, we know that local SEO works on many of the same principles as traditional SEO but focuses on driving community-based web traffic, increasing brand awareness, and leveraging local features for enhanced Google Maps visibility.
Our experienced team will collaborate with you to determine whether Google and Facebook Ads should be integrated for faster initial visibility and results. The outcome is simple: more local website traffic, more customer leads, and ultimately, more sales and profits.
A Custom-Designed Strategy for Long-Term Business Growth
We begin by conducting a thorough local SEO audit to establish a clean foundation—fixing technical errors on your website and removing dead or irrelevant links that could harm your rankings. Then, we identify the search terms your ideal customers are using and strategically work them into your content.
Our local SEO packages include optimizing location-specific keywords and markers such as your town, state, local landmarks, events, civic and business organizations, and even the “near me” phrase. These elements help secure relevant, authoritative links and improve your position in search engine results pages. We also analyze your local competitors to uncover their tactics and build strategies to outperform them.
Finally, we implement a transparent reporting system to measure progress over time. That’s the power of SEO—it’s not guesswork, but a measurable, results-driven process.
With an organized strategy in place, we take consistent action every day—following the plan while making adjustments as needed to achieve optimal results. At this stage, we can provide a reasonably accurate estimate of the traffic, leads, and new potential customers you can expect over the next 6–8 months. Our local SEO marketing company uses proven methods to improve local visibility and credibility with your target audience, focusing on achieving top search results positions on Google Maps and improving your local listings.
Whether you’re a service area business, a single-location company, or part of multi location businesses, we tailor strategies to fit your unique business objectives. This includes optimizing your business locations and combining traditional SEO techniques with location-based tactics to dominate your local market.
We maintain a close relationship with our clients throughout the campaign to ensure that every step of the implementation aligns with your expectations and supports your long-term success.
At Social Market Way, we create a tailor-made monthly Web Marketing Results Report for each client, allowing you to easily track keyword rankings, web traffic volume, and other key performance indicators. As part of our comprehensive local SEO services, you’ll see detailed insights into how our local SEO strategies are improving your online presence. Here’s an example of just one of the graphs you might find in your report:
Search engine optimization is 100% measurable—there’s nothing fuzzy or vague about it. As local SEO experts, we keep you informed and in the loop at all times. You’ll receive access to a secure online client workbook through your personal login, where you can view progress on your campaign daily. We monitor local SEO ranking factors, optimize your Google Business Profile, perform ongoing on page optimization, and use link building techniques as part of our proven local SEO strategies.
Whether you’re working with us for local business SEO services, local search optimization services, or fully managed local SEO optimization services, our team delivers the best local SEO services tailored to your goals. We also benchmark your performance against other local SEO agencies to ensure your results stand out. When questions come up, our team is always available via phone or email to ensure your success.
Local SEO Services
Search Engine Optimization
With a thorough competitive analyses from Social Market Way, we identify the Strengths, Weaknesses, Threats, and Opportunities from a digital marketing perspective - including actionable insights you can instantly take to close any gaps and get ahead of your competition. We provide custom-tailored recommendations for how you can improve your online presence and performance.
Local SEO
Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, U.S.-based writers will grow your online presence and establish you as THE authority.
Google Maps Marketing
Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
SEO Audit
Like the control of pay per click advertising, but want something more cost-effective than Google Ads (previously AdWords)? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
Pay Per Click- Google Ads
Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
Link Building Services
Like the control of pay per click advertising, but want something more cost-effective than Google Ads (previously AdWords)? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
Website Optimization Services
Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
A Digital Marketing Agency that Personalizes Every Step of the Process
At Urban Step Locker, we love to:
Go the extra mile by over-delivering for every client. Personalize solutions using the latest research and new
strategies in line with Google algorithm changes, to keep you succeeding year after year.
Put you first with regular communication and reporting measurable results month by month.
Keep our standards high to draw targeted and converting traffic to your website for the best possible return on investment.
Our Clients’ Amazing Google Ranking Results!
The screenshots below show the overall increase in website traffic and online visibility which led to more sales, leads, and customers for our clients.
Benefits from Working with Urban Step Locker Agency
Increase Revenue
By the time your search marketing campaign brings you Page 1 results, your new streams of revenue will outstrip the initial investment in SEO. From there, profits will keep coming in year after year.
Grow Customers
Our Local SEO services know how to optimize your website through their mastery of on-page and off-page techniques that will attract new organic traffic to increase your customer base.
Ingenuity
As one of the local seo firms we stay informed through membership in SEO mastermind events with the world’s top SEO consultants, and what we learn benefits you by keeping up with Google’s algorithm changes
Frequently Asked Questions | Local Search Engine Optimization
What is Local SEO?
Local SEO (Local Search Engine Optimization) is the practice of optimizing your online presence so your local business ranks higher in local search engine optimization results. It focuses on connecting you with customers in a specific geographic area—whether that’s a city, region, or neighborhood. Local SEO ensures your business is more visible on search engines like Google when people search for products or services near them.
Key components of effective local search optimization include:
Google Business Profile: Creating and maintaining a complete, accurate profile to boost your visibility on Google Maps and in the local pack of search results.
Comprehensive Local SEO Audit: Reviewing your site’s performance, citations, and online presence to identify opportunities for improvement.
Link Building: Acquiring high-quality, relevant links to improve authority and rankings.
Localized Content: Producing location-specific content to attract and engage local audiences.
Customer Reviews: Encouraging positive reviews to build trust and improve rankings.
Mobile Optimization: Ensuring your website works seamlessly on all devices, as many local searches happen on mobile.
Working with local SEO experts or a local SEO specialist can help you execute a successful local SEO campaign. The right local SEO solutions and SEO strategy will attract more nearby customers, drive both online and foot traffic, and boost local sales by making sure your online presence is visible, trustworthy, and relevant.
What type of business is a good fit for Local SEO services?
Local SEO is ideal for any local business that serves customers in specific geographic areas. These businesses depend on attracting nearby customers and must be visible in local listings and search results when consumers search for their products or services. By combining search engine optimization services, keyword research, content creation, and technical SEO, local SEO experts can create an effective SEO strategy to improve local SEO performance and generate more leads, visits, and phone calls.
Here are examples of businesses that benefit greatly from Local SEO:
Restaurants and Cafes – Optimizing your Google Business Profile helps bring in more foot traffic when people search for places to eat nearby.
Retail Stores – Local SEO makes it easier for customers to find your store when searching for products you sell in your area.
Medical and Dental Practices – Doctors, dentists, and healthcare providers can be found more easily by location and specialty.
Home Services – Plumbers, electricians, landscapers, and contractors attract more calls and leads from customers looking for nearby service providers.
Law Firms – Attorneys can increase visibility for legal services when potential clients search locally.
Real Estate Agents and Agencies – Be found by people searching for properties in specific neighborhoods or cities.
Auto Repair Shops – Capture customers searching for mechanics or repair services nearby.
Gyms and Fitness Centers – Stand out in searches for fitness options within your community.
An experienced account manager ensures that your local business is not only visible but consistently attracting qualified leads through ongoing optimization. Any business with a physical location or serving a defined local area can leverage Local SEO to boost visibility, draw in more customers, and drive steady growth.
What can you tell me about your Local SEO Services?
My Local SEO strategy is designed to help businesses increase their website’s visibility, attract more traffic, and generate local leads from their specific geographic service areas. By combining tailored optimization tactics, I make sure your business is easily found by prospective clients when their search intent matches what you offer. Here’s how I help your business thrive through Local SEO:
Google My Business (GMB) Optimization
I start by fully optimizing your Google Business Profile, ensuring your business information (name, address, phone number, hours of operation) is accurate. I select the right categories, upload high-quality images, and create engaging GMB posts. I also manage responses to online reviews to improve your credibility and local relevance.
Local Citations & Directory Listings
I ensure your business has consistent local citations across reputable directories like Yelp, Yellow Pages, and others. These consistent listings improve your rankings in local search results and help drive qualified leads to your business.
On-Page SEO for Local Relevance
I optimize your site structure, meta descriptions, headings, and images while incorporating location-specific keywords—such as city names, neighborhoods, and local landmarks—to boost your website’s visibility for targeted searches.
Customer Reviews & Reputation Management
Positive online reviews play a major role in winning customer trust and improving rankings. I help you generate reviews on platforms like Google and Facebook, plus provide strategies for responding to them to encourage more site inquiries from potential customers.
Local Content Creation
I produce high-quality local content—blog posts, landing pages, and community updates—that align with search intent and appeal to your audience. This positions you as an authority in your service areas and attracts prospective clients.
Mobile Optimization
With so many local searches happening on mobile devices, I ensure your site is fast, mobile-friendly, and easy to navigate, which directly supports conversions and local leads.
Local Link Building
I secure high-quality backlinks from local organizations, media outlets, and businesses to strengthen your authority and drive qualified leads.
Local SEO Analytics & Reporting
Using Google Analytics and other tracking tools, I monitor key metrics such as rankings, traffic, engagement, and conversions. This data ensures your marketing budget is used effectively and your strategy adapts as needed.
Local Paid Search (PPC)
I manage targeted local PPC campaigns through Google Ads and Facebook Ads to quickly reach prospective clients in your area, maximizing visibility while respecting your marketing budget.
Competitor Analysis
By researching local competitors, I uncover gaps and opportunities so we can outperform them in search rankings and attract more traffic.
With this comprehensive, data-driven approach, I help your business dominate local search results, gain local leads, increase site inquiries, and ultimately drive qualified leads that make your business thrive in your local community.
Why isn't my business ranked on Google Maps?
Claiming and verifying your Google My Business profile is essential for improving your local rankings and helping your business rank higher on Google Maps. Every section of your profile should be fully completed—business information, photos, videos, and positive customer reviews—while also implementing review management to maintain credibility. For small businesses or those with multiple locations, ensuring no other business shares your name prevents confusion and supports brand recognition.
For stronger results, an SEO agency will expand your citations (business name, address, and phone number) across major directories like Yelp, Yellow Pages, and niche industry sites. This step not only builds trust but also improves your service area visibility. Embedding a Google Map on your site further reinforces your location’s presence, helping to attract more visitors and encouraging a store visit.
Local SEO is an ongoing process that works best with a strategic SEO plan. A professional team can work closely with you to create a custom plan that includes content marketing, lead generation tactics, and measurable goals. By tracking your campaign’s performance, providing actionable insights, and monitoring how the campaign progresses, you can improve your conversion rate, earn higher visibility, and stay ahead of competitors.
We’ve helped businesses across industries achieve higher rankings, bring in more visitors, and ultimately grow their customer base by ensuring they rank higher in local searches and connect with their ideal audience.
How long does it take for your Local SEO services to work?
The timeline for seeing results from Local SEO services can vary depending on several factors, including the competitiveness of your industry, the current state of your online presence, and the specific strategies implemented. Typically, it can take anywhere from 3 to 6 months to start seeing significant improvements in your local search rankings and visibility.
In the beginning, some changes, like optimizing your Google My Business listing and improving your citations, can lead to faster, noticeable results. However, more comprehensive results—such as ranking higher on Google Maps or seeing increased traffic and conversions—tend to take a bit longer as your business gains credibility and authority in local search.
A local SEO company will continuously monitor and adjust your strategy, ensuring that you’re on the right track. With consistent effort and optimization, the long-term results can help your business dominate local searches and drive more customers to your door.